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About Us

Passi Foods & Beverages

In 1985, the first generation of entrepreneurs at M/s. Passi Icecream began the trading of Icecream. The second generation further expanded the business and set up Rubenz to produce a variety of products such as Green peas, Sweetcorns Mixed and assorted vegetables etc.
Rubenz is a proud contributor to the ‘Make in India’ initiative. We can proudly claim that we are an ‘Indian Company with Global Standards’.
Our persistent passion towards delivering international quality food has brought us one step closer to end consumer as we launched our products on B2C platform.

To exceed our customer’s expectations by striving to bring premium quality, pocket friendly products in the market by continuously undertaking innovative practices and improving safety measures .


Our aspiration is to deliver supreme quality products with “ Flavors of nature” across India to our consumers as per their taste and preferences.
To have an extensive worldwide presence while maintaining global quality standards by adapting innovative modern techniques and building a brand that is acknowledged by client’s faith for many years to come.

Meet our Team

Devendra Passi (Founder and Owner)

Tamanna Passi (Co Founder)

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